SMS marketing is an effective and affordable way to connect with customers despite the rise of social media and other marketing channels . According to reports, text message response times are 209% higher than emails , calls , and other marketing channels, with open rates reaching 98%. Unfortunately, many people think that SMS marketing is dead and only focus on other channels. But unknowingly, they are losing their customer base, fruitful relationships, and revenue by doing so. So, are you one of them? Do you want to increase your conversion rate and revenue? Are you someone who is using SMS marketing but still not achieving what you wanted? This article will help you answer all these questions. Stay tuned.

What is SMS Marketing?

SMS marketing is a timeless marketing channel that involves sending transactional and promotional messages to potential customers and clients via text messages that they may find useful in taking action or learning about Finland Phone Number Address services. These messages contain updates , alerts, and offers for people who are interested in your product/service and have consented to receive messages from you. SMS marketing platforms or providers can help you create text messages in bulk and send them to various phone numbers. They can handle all promotional, informational, and transactional messages with ease. You can use it for a variety of purposes:

Sending offers, discounts and free gifts
Maintaining a contact list
Creating reports
Response Rate Analysis
Scheduling text message delivery
Reminder and notification of clients
Sending MMS and automatic replies
Creation of polls, contests and questionnaires
Improving customer service
Why SMS Marketing Still Works
In this age of social media and email, SMS marketing is still prevalent because it is relevant, easy, and opens directly on your customers’ devices (among many other reasons). Currently, approximately 3.8 billion people in the world use smartphones. They are not necessarily all active on social media or check their email regularly, but they do receive text messages. Therefore, SMS marketing provides ample opportunity to stay on top of your customers’ minds and increase conversion rates .